{"id":41526,"date":"2021-12-21T17:16:41","date_gmt":"2021-12-21T11:46:41","guid":{"rendered":"http:\/\/officechai.com\/?p=41526"},"modified":"2021-12-21T17:17:11","modified_gmt":"2021-12-21T11:47:11","slug":"blinkit-shuts-down-grocery-deliveries-in-areas-where-it-cant-yet-deliver-in-10-minutes","status":"publish","type":"post","link":"https:\/\/officechai.com\/startups\/blinkit-shuts-down-grocery-deliveries-in-areas-where-it-cant-yet-deliver-in-10-minutes\/","title":{"rendered":"Blinkit Shuts Down Grocery Deliveries In Areas Where It Can&#8217;t Yet Deliver In 10 Minutes"},"content":{"rendered":"\n<p>Eight-year-old Grofers had <a href=\"https:\/\/officechai.com\/startups\/grofers-rebrands-as-blinkit-will-focus-on-10-minute-deliveries\/\">rebranded <\/a>itself to Blinkit last week, and it appears that the new branding goes beyond a simple name change.<\/p>\n\n\n\n<p>Blinkit has announced that it is temporarily shutting down grocery delivery in areas where it can&#8217;t deliver in 10 minutes. &#8220;The Blinkit service will now be available in only the areas where we are able to arrive at our users location within 10 minutes (or less),&#8221; CEO Albinder Dhindsa announced. &#8220;We are singularly committed to instant delivery &#8211; focusing only on areas where we are serving under 10 minutes, and deprioritizing everything else.<br>This means we will temporarily stop serving all other areas where we are not able to offer deliveries in 10 minutes,&#8221; he added.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"336\" src=\"https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2021\/12\/pjimage-2021-12-21T171024.083.jpg?resize=640%2C336\" alt=\"\" class=\"wp-image-41528\" srcset=\"https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2021\/12\/pjimage-2021-12-21T171024.083.jpg?resize=1024%2C538&amp;ssl=1 1024w, https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2021\/12\/pjimage-2021-12-21T171024.083.jpg?resize=300%2C158&amp;ssl=1 300w, https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2021\/12\/pjimage-2021-12-21T171024.083.jpg?resize=768%2C403&amp;ssl=1 768w, https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2021\/12\/pjimage-2021-12-21T171024.083.jpg?w=1200&amp;ssl=1 1200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<p>This insistence on 10-minute deliveries will come at a cost &#8212; Blinkit says that it will stop serving 38% of its customers after the changed strategy. &#8220;In the near-term this call will have a significant impact for our business size, and for a large number of our customers. We expect this to impact around 75,000 of the 200,000 daily customers we are serving,&#8221; the announcement said.<\/p>\n\n\n\n<figure class=\"wp-block-embed-twitter wp-block-embed is-type-rich is-provider-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Here&#39;s why we are temporarily closing down areas without 10-minute delivery service. <a href=\"https:\/\/twitter.com\/letsblinkit?ref_src=twsrc%5Etfw\">@letsblinkit<\/a> <a href=\"https:\/\/t.co\/7LT79vNEJY\">pic.twitter.com\/7LT79vNEJY<\/a><\/p>&mdash; Albinder Dhindsa (@albinder) <a href=\"https:\/\/twitter.com\/albinder\/status\/1472805736350580736?ref_src=twsrc%5Etfw\">December 20, 2021<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>But Blinkist says it&#8217;s quickly building more stores to be able to again serve these users. &#8220;We are opening a new store every 4 hours and accelerating that pace even further. This means, this is a temporary lack of service and we hope to be able to serve all our affected customers within 4 weeks from today. As always, we are committed to winning our users back as soon as possible,&#8221; he added.<\/p>\n\n\n\n<p>It&#8217;s a pretty dramatic announcement &#8212; it&#8217;s not every day that a startup actively stops serving a large section of its users, just in order to find time to build a slightly better service. The move also underscores how serious Blinkit is about the 10-minute delivery times &#8212; there&#8217;s no shortage of competitors in the quick delivery space, and Blinkit appears willing to let them snap up its users just to be able to keep its 10-minute delivery times.<\/p>\n\n\n\n<p>But the announcement has plenty of signaling value, both for Blinkit employees and its customers &#8212; the temporary suspension of services will drive home the point that Blinkit wants to be synonymous with 10-minute deliveries. This will not only align Blinkit&#8217;s team to the 10-minute delivery goal, but also impress upon customers that Blinkit is dead serious about delivering in 10 minutes. The jury is still out on whether 10-minute groceries make economic sense, are <a href=\"https:\/\/officechai.com\/startups\/zeptos-superfast-grocery-deliveries-are-blowing-minds-on-twitter-but-not-everyones-impressed\/\">too risky<\/a>, or even needed for most of the population, but Grofers, after rebranding to Blinkit, is clearly all-in on the idea.<\/p>\n\n\n\n<p> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Eight-year-old Grofers had rebranded itself to Blinkit last week, and it appears that the new branding goes beyond a simple name change. Blinkit&#8230;<\/p>\n","protected":false},"author":1,"featured_media":41528,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[254],"tags":[],"class_list":["post-41526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-startups"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Blinkit Shuts Down Grocery Deliveries In Areas Where It Can&#039;t Yet Deliver In 10 Minutes<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/officechai.com\/startups\/blinkit-shuts-down-grocery-deliveries-in-areas-where-it-cant-yet-deliver-in-10-minutes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blinkit Shuts Down Grocery Deliveries In Areas Where It Can&#039;t Yet Deliver In 10 Minutes\" \/>\n<meta property=\"og:description\" content=\"Eight-year-old Grofers had rebranded itself to Blinkit last week, and it appears that the new branding goes beyond a simple name change. Blinkit...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/officechai.com\/startups\/blinkit-shuts-down-grocery-deliveries-in-areas-where-it-cant-yet-deliver-in-10-minutes\/\" \/>\n<meta property=\"og:site_name\" content=\"OfficeChai\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OfficeChai\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-21T11:46:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-21T11:47:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2021\/12\/pjimage-2021-12-21T171024.083.jpg?fit=1200%2C630&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"OfficeChai Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta 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