{"id":31927,"date":"2018-12-15T00:46:50","date_gmt":"2018-12-14T19:16:50","guid":{"rendered":"http:\/\/officechai.com\/?p=31927"},"modified":"2020-07-02T23:07:11","modified_gmt":"2020-07-02T17:37:11","slug":"6-personal-branding-tips-work-virtually-industry","status":"publish","type":"post","link":"https:\/\/officechai.com\/miscellaneous\/6-personal-branding-tips-work-virtually-industry\/","title":{"rendered":"These 6 Personal Branding Tips Work in Virtually Any Industry"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400; font-size: 12pt; color: #000000;\">Could your personal <a style=\"color: #000000;\" href=\"http:\/\/officechai.com\/learn\/what-is-branding-why-its-important\/\" target=\"_blank\"><span style=\"color: #33cccc;\">brand<\/span> <\/a>use some work?<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400; font-size: 12pt; color: #000000;\">These six strategies cost virtually nothing to deploy and work in just about any industry. It\u2019s high time you gave them a try \u2014 because no one is better positioned to tell your story than, well, you.<\/span><\/p>\n<p><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-30710\" src=\"https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2018\/07\/what-is-branding-2.png?resize=640%2C350\" alt=\"what is branding 2\" width=\"640\" height=\"350\" \/><\/p>\n<ol>\n<li><span style=\"font-size: 12pt; color: #000000;\"><b> Learn How to Network for Mutual Benefit<\/b><\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 12pt; color: #000000;\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.forbes.com\/sites\/nelldebevoise\/2018\/06\/26\/why-networking-is-good-for-the-world-and-how-to-do-it-well\/\" target=\"_blank\"><span style=\"color: #33cccc;\">Networking<\/span> <\/a>is a two-way street. \u201cPoor networking methods generally derive from a \u2018me-against-the-world\u2019 attitude,\u201d writes CareerCast senior columnist Taunee Besson<\/span><span style=\"font-weight: 400;\">. In other words, if you don\u2019t realize \u2014 fast \u2014 that your networking foils also want to get something out of the relationship, you\u2019re probably going to fail to make crucial connections that could burnish your brand. <\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400; font-size: 12pt; color: #000000;\">Or, to be blunter about it: don\u2019t be a selfish networker.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"2\">\n<li><span style=\"font-size: 12pt; color: #000000;\"><b> Invest in a Credible Website<\/b><\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 12pt; color: #000000;\"><span style=\"font-weight: 400;\">Make sure your website is something you\u2019d be proud to show a college-level web design class. More importantly, make sure it\u2019s rich with credible, authoritative content that\u2019s squarely within your professional wheelhouse. As a case in point, this personal website for noted <\/span><span style=\"font-weight: 400;\">film producer David Mimran<\/span><span style=\"font-weight: 400;\"> focuses fairly narrowly on issues related to the film industry, taking care to speak to aspiring filmmakers that Mimran might well be in a position to help.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"3\">\n<li><span style=\"font-size: 12pt; color: #000000;\"><b> Launch an Email Newsletter or Digital Paper<\/b><\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400; font-size: 12pt; color: #000000;\">Extend your authority beyond your personal website with an email newsletter or digital paper that aggregates news and information relevant to your professional domain. Your goal here is to become someone to whom people turn first for accurate news and analysis. You\u2019ll need to work on your social media game in parallel, of course: Twitter and LinkedIn are both great vectors for delivering authoritative content to a mostly professional network.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"4\">\n<li><span style=\"font-size: 12pt; color: #000000;\"><b> Work on Skills and Capabilities Replicated by Few Others in Your Network<\/b><\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 12pt; color: #000000;\"><span style=\"font-weight: 400;\">In short, develop a killer value proposition\u00a0<\/span><span style=\"font-weight: 400;\">and stick to it. Ask yourself: what do I do better than just about everyone else I know? Turn that into a concise statement of value, then work on living it every day.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"5\">\n<li><span style=\"font-size: 12pt; color: #000000;\"><b> Don\u2019t Try Too Hard to Smooth Out Your Warts<\/b><\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400; font-size: 12pt; color: #000000;\">Everyone has flaws. Everyone. You don\u2019t have to lean into yours, but it won\u2019t do you any good to pretend they don\u2019t exist either. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400; font-size: 12pt; color: #000000;\">How you choose to walk this line is up to you. Just know that you\u2019re likely to engender more goodwill if you don\u2019t come off like you\u2019ve been airbrushed to oblivion.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"6\">\n<li><span style=\"font-size: 12pt; color: #000000;\"><b> Practice What You Preach (And Make Sure Others Know It)<\/b><\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400; font-size: 12pt; color: #000000;\">In that same vein, practice what you preach every day \u2014 and make sure everyone else knows it. This goes beyond your value proposition, to the wider universe of personal and professional values that inform your decision-making. In a word: be genuine, and make no apologies about it.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 12pt; color: #000000;\"><b>How\u2019s Your Brand Coming Along?<\/b><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400; font-size: 12pt; color: #000000;\">Your <span style=\"color: #33cccc;\"><a style=\"color: #33cccc;\" href=\"http:\/\/officechai.com\/stories\/arnab-goswami-expertly-using-personal-brand-launch-startup-republic\/\" target=\"_blank\">personal brand<\/a><\/span> is a work in progress \u2014 and that\u2019s okay. Putting together the optimal self-image is a marathon, not a sprint. As long as you\u2019re putting one foot in front of the other, you\u2019re moving in the right direction.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400; font-size: 12pt; color: #000000;\">If you\u2019re overwhelmed by everything you need to do to burnish your personal brand, set manageable goals for yourself and stick to them. Review this list and resolve to begin on one new item each week. Block off time to buckle down when you\u2019re not attending to higher-priority matters. And reward yourself for each new milestone.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 12pt; color: #000000;\"><span style=\"font-weight: 400;\">Most importantly, <\/span><i><span style=\"font-weight: 400;\">believe <\/span><\/i><span style=\"font-weight: 400;\">that a better personal brand is within reach. It is \u2014 and it\u2019s all because of you.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Could your personal brand use some work? &nbsp; These six strategies cost virtually nothing to deploy and work in just about any&#8230;<\/p>\n","protected":false},"author":8,"featured_media":30710,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-31927","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-miscellaneous"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>These 6 Personal Branding Tips Work 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