{"id":30387,"date":"2018-05-28T20:00:54","date_gmt":"2018-05-28T14:30:54","guid":{"rendered":"http:\/\/officechai.com\/?p=30387"},"modified":"2018-05-28T20:00:54","modified_gmt":"2018-05-28T14:30:54","slug":"patanjali-swadeshi-samriddhi-sim-loyalty-program","status":"publish","type":"post","link":"https:\/\/officechai.com\/stories\/patanjali-swadeshi-samriddhi-sim-loyalty-program\/","title":{"rendered":"Patanjali Launches Its Own SIM Card, Users Will Get Up To A 10% Discount On Patanjali Products"},"content":{"rendered":"<p><span style=\"font-size: 12pt; color: #000000;\">There&#8217;s no dearth of loyalty programs in the retail\u00a0space at the moment &#8212; Amazon bundles video streaming and faster deliveries with\u00a0Amazon Prime, and Flipkart and Snapdeal offer their users discounts and cheaper deliveries through their own loyalty programs.\u00a0But\u00a0 Patanjali appears have decided to create a whole new category in\u00a0announcing\u00a0what might become the grand-daddy of of loyalty programs in India.<\/span><\/p>\n<p><span style=\"font-size: 12pt; color: #000000;\">Patanjali has said it is launching its own SIM card, called the Swadeshi Samriddhi SIM, that offers data and unlimited calling benefits to customers. Patanjali&#8217;s entry into the telecom space is through a partnership with state-owned telecom operator BSNL, and the company will likely position its SIM as a homegrown alternative to foreign competitors. But more crucially, Patanjali&#8217;s Swadeshi Samriddhi SIM will offer users exclusive benefits, including a discount up to 10% on Patanjali products, and health, accidental and life insurance to the customers.<\/span><\/p>\n<p><span style=\"font-size: 12pt; color: #000000;\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-large wp-image-30388\" src=\"https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2018\/05\/pjimage-42.jpg?resize=640%2C336\" alt=\"patanjali swadeshi samriddhi sim\" width=\"640\" height=\"336\" srcset=\"https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2018\/05\/pjimage-42.jpg?resize=1024%2C538&amp;ssl=1 1024w, https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2018\/05\/pjimage-42.jpg?resize=300%2C158&amp;ssl=1 300w, https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2018\/05\/pjimage-42.jpg?resize=768%2C403&amp;ssl=1 768w, https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2018\/05\/pjimage-42.jpg?resize=500%2C263&amp;ssl=1 500w, https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2018\/05\/pjimage-42.jpg?resize=600%2C315&amp;ssl=1 600w, https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2018\/05\/pjimage-42.jpg?w=1200&amp;ssl=1 1200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 12pt; color: #000000;\">BSNL says that the\u00a0Patanjali Swadeshi Samriddhi SIM will come with competitive voice and data rates.\u00a0&#8220;Patanjali&#8217;s plan is BSNL&#8217;s best plan,&#8221; said Sunil Garg, Chief General Manager at BSNL. &#8220;For Rs 144, one can make unlimited calls from any part of the country. We are giving 2 GB data pack, 100 SMSs.&#8221;\u00a0Patanjali hasn&#8217;t yet\u00a0specified what the validity of the plan will be,\u00a0but\u00a0 the SIM\u00a0has already been made\u00a0\u00a0available for Pantajali&#8217;s employees, and a wider public roll-out is expected soon.<\/span><\/p>\n<p><span style=\"font-size: 12pt; color: #000000;\">But the SIM isn&#8217;t what makes Patanjali&#8217;s\u00a0latest announcement probably the biggest in India&#8217;s retail space this year. Apart from the low voice and data rates, Patanjali SIM holders will be eligible for discounts up to 10% on Patanjali&#8217;s many products. The Patanjali SIM will also come bundled with\u00a0 insurance &#8212; in the event of road accidents, the Patanjali Swadeshi Samriddhi SIM will provide holders a\u00a0medical insurance covers of Rs. 2.5 lakh, and a life insurance cover of Rs. 5 lakh.<\/span><\/p>\n<p><span style=\"font-size: 12pt; color: #000000;\">Patanjali might be a relatively young company, but it already has annual revenues of over Rs. 10,000 crore.\u00a0If any number of its customers decide to get its SIM cards, Patanjali will have effectively created one of India&#8217;s largest loyalty programs virtually overnight. Patanjali&#8217;s loyalty program will then be able to offer customers a far more compelling value proposition than other FMCG manufactuers &#8212; while\u00a0customers might use\u00a0several Hindustan Unilever products (HUL makes disparate products like Lipton tea, Kissan Ketchups, Kwality Walls icecream, and Knorr soups, among many others), they&#8217;re never rewarded for sticking to Hindustan Unilever. Patanjali customers, on the other hand, will find greater incentive to stick to Patanjali\u00a0entire portfolio thanks to the 10% discount across its range of products.<\/span><\/p>\n<p><span style=\"font-size: 12pt; color: #000000;\">And Patanjali&#8217;s loyalty program will also enable the company to collect better data on its customers than traditional loyalty programs. The Future Group is trying to create 10,000 Easy Day <span style=\"color: #33cccc;\"><a style=\"color: #33cccc;\" href=\"http:\/\/officechai.com\/stories\/future-group-tathastu-members-only\/\" target=\"_blank\">stores<\/a><\/span> across the country that will only be open to its loyalty program members, and\u00a0the company says that the increased data on usage patterns will allow it to make better recommendations to customers. Patanjali, for its part, will have given each of its users a whole SIM card, which will not only uniquely tie them to a distinct identity, but also likely be able to track their aggregate locations at all times. This data could prove invaluable as it maps the demand of various products, and decides which products to stock at which locations.<\/span><\/p>\n<p><span style=\"font-size: 12pt; color: #000000;\">While this does sound like a pretty unbeatable plan on paper &#8212; a loyalty program in which you can literally track the location of your users at all times is a data scientists&#8217;s dream come true &#8212; getting initial users for the Patanjali SIM might not be easy. The telecom market is already saturated at the moment with companies one upping each other in providing the SIMs, and getting users to ditch their Jio and Airtel SIMs to take a Patanjali-branded BSNL SIM could present a significant challenge.<\/span><\/p>\n<p><span style=\"font-size: 12pt; color: #000000;\">But Patanjali will likely again turn to Baba Ramdev&#8217;s personal brand to get its initial customers. And Baba Ramdev has been there, done that &#8212; thanks mainly to his personal appeal, Baba Ramdev managed to transform a little-known FMCG company from Haridwar into the behemoth it is today. If Baba Ramdev can once again turn on the charm and get Patanjali customers to adopt the Patanjali SIM, he might end up upending India&#8217;s FMCG market\u00a0all over again.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There&#8217;s no dearth of loyalty programs in the retail\u00a0space at the moment &#8212; Amazon bundles video streaming and faster deliveries with\u00a0Amazon Prime, and&#8230;<\/p>\n","protected":false},"author":1,"featured_media":30388,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[46],"tags":[],"class_list":["post-30387","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stories"],"yoast_head":"<!-- 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