{"id":27446,"date":"2017-08-11T14:08:36","date_gmt":"2017-08-11T08:38:36","guid":{"rendered":"http:\/\/officechai.com\/?p=27446"},"modified":"2017-08-11T14:08:36","modified_gmt":"2017-08-11T08:38:36","slug":"google-maps-real-time-traffic-hoarding-mumbai","status":"publish","type":"post","link":"https:\/\/officechai.com\/news\/google-maps-real-time-traffic-hoarding-mumbai\/","title":{"rendered":"Google&#8217;s Mumbai Hoarding Marries Offline And Online, Gives Real-Time Updates On Traffic"},"content":{"rendered":"<p><span style=\"font-size: 12pt; color: #000000;\">Hoardings are often known to be creative, but this one is also useful.<\/span><\/p>\n<p><span style=\"font-size: 12pt; color: #000000;\">Google has installed a giant hoarding promoting Google Maps in Mumbai. Instead of talking about how effective Google Maps is, or showing happy Google Maps customers, the hoarding simply shows off real-time Google Maps results for the road it&#8217;s situated on.<\/span><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">A sharper image taken this morn. <a href=\"https:\/\/t.co\/7pPeDDgCB7\">pic.twitter.com\/7pPeDDgCB7<\/a><\/p>\n<p>&mdash; Haresh Chawla (@hchawlah) <a href=\"https:\/\/twitter.com\/hchawlah\/status\/895866202383237123?ref_src=twsrc%5Etfw\">August 11, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><span style=\"font-size: 12pt; color: #000000;\">The hoarding has a large map of Mumbai, with a series of snaking LED lights showing the road from Bandra West to Goregaon. Much like the real Google maps, sections of the road where traffic is heavy are lit in red; sections were traffic is more manageable are lit in blue. These traffic insights change in real time, report users.<\/span><\/p>\n<p><span style=\"font-size: 12pt; color: #000000;\">#LookBeforeYouLeave, says the ad at the very bottom, asking users to check traffic statuses on Google Maps before leaving home. <\/span><\/p>\n<p><span style=\"font-size: 12pt; color: #000000;\">As far as ads go,\u00a0this is fairly understated. No grand claims of Google Maps&#8217;s efficacy are made, and no celebrities talk about how much they love Google Maps. But the hoarding does something very clever &#8212; it shows off the product&#8217;s use case right when customers need it. When stuck in traffic, nothing is more helpful than knowing how bad the jam really is, and how things will be a little further ahead. And once Google Maps has given you the answer, you&#8217;ll remember to check it the next time you leave home.\u00a0<\/span><\/p>\n<p><span style=\"font-size: 12pt; color: #000000;\">This is advertising for the 21st century.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hoardings are often known to be creative, but this one is also useful. Google has installed a giant hoarding promoting Google Maps in&#8230;<\/p>\n","protected":false},"author":1,"featured_media":27447,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[202],"tags":[],"class_list":["post-27446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google&#039;s Mumbai Hoarding Marries Offline And Online, Gives Real-Time Updates On Traffic<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/officechai.com\/news\/google-maps-real-time-traffic-hoarding-mumbai\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google&#039;s Mumbai Hoarding Marries Offline And Online, Gives Real-Time Updates On Traffic\" \/>\n<meta property=\"og:description\" content=\"Hoardings are often known to be creative, but this one is also useful. 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