{"id":12361,"date":"2015-10-03T16:21:46","date_gmt":"2015-10-03T10:51:46","guid":{"rendered":"http:\/\/www.officechai.com\/?p=12361"},"modified":"2015-10-20T21:49:08","modified_gmt":"2015-10-20T16:19:08","slug":"flipkarts-big-billion-day-app-only","status":"publish","type":"post","link":"https:\/\/officechai.com\/news\/flipkarts-big-billion-day-app-only\/","title":{"rendered":"Flipkart’s Latest App Push: Its Big Billion Day Sale Is App-Only"},"content":{"rendered":"

If you’d planned to plant yourself in\u00a0front of a computer and avail of the awesome discounts on offer during Flipkart’s Big Billion Day sale, prepare to be disappointed. Flipkart’s biggest annual sale will only be available to the users of its app.<\/span><\/p>\n

\"Screen<\/span><\/p>\n

This is Flipkart’s latest push in driving its users to use its app instead of a desktop or a laptop. The company had earlier considered shutting<\/a><\/span> down its website all together, but had revoked the idea after criticism<\/a><\/span>\u00a0from several quarters. Flipkart has also been attempting to drive more traffic via its app through other means, including removing<\/a><\/span> some products from its website catalogue.\u00a0<\/span><\/p>\n

Flipkart believes that having more users on its app will result in higher engagement and more personalized service. Its subsidiary, Myntra, had shut down its website in May, and\u00a0had moved to an app-only model.<\/span><\/p>\n

The Big Billion Day is Flipkart’s premier shopping event, in which the company claims to offer large discounts to its users. The event last year had left many users unhappy with complaints<\/a><\/span> of website crashes and sold out products, following which the founders of the company had issued a public apology.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

If you’d planned to plant yourself in front of a computer and avail of the awesome discounts on offer during Flipkart’s Big Billion Day sale, prepare to be disappointed. Flipkart’s biggest annual sale will only be available to the users of its app.<\/p>\n","protected":false},"author":2,"featured_media":3805,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[202,254],"tags":[230],"class_list":["post-12361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-startups","tag-flipkart"],"yoast_head":"\nFlipkart's Latest App Push: Its Big Billion Day Sale Is App-Only<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/officechai.com\/news\/flipkarts-big-billion-day-app-only\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Flipkart's Latest App Push: Its Big Billion Day Sale Is App-Only\" \/>\n<meta property=\"og:description\" content=\"If you'd planned to plant yourself in front of a computer and avail of the awesome discounts on offer during Flipkart's Big Billion Day sale, prepare to be disappointed. Flipkart's biggest annual sale will only be available to the users of its app.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/officechai.com\/news\/flipkarts-big-billion-day-app-only\/\" \/>\n<meta property=\"og:site_name\" content=\"OfficeChai\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OfficeChai\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-10-03T10:51:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-10-20T16:19:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2015\/07\/flipkart-l.jpg?fit=480%2C267&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"480\" \/>\n\t<meta property=\"og:image:height\" content=\"267\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bart Eshwar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@OfficeChai\" \/>\n<meta name=\"twitter:site\" content=\"@OfficeChai\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bart Eshwar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/officechai.com\/news\/flipkarts-big-billion-day-app-only\/\",\"url\":\"https:\/\/officechai.com\/news\/flipkarts-big-billion-day-app-only\/\",\"name\":\"Flipkart's Latest App Push: Its Big Billion Day Sale Is App-Only\",\"isPartOf\":{\"@id\":\"https:\/\/officechai.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/officechai.com\/news\/flipkarts-big-billion-day-app-only\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/officechai.com\/news\/flipkarts-big-billion-day-app-only\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2015\/07\/flipkart-l.jpg?fit=480%2C267&ssl=1\",\"datePublished\":\"2015-10-03T10:51:46+00:00\",\"dateModified\":\"2015-10-20T16:19:08+00:00\",\"author\":{\"@id\":\"https:\/\/officechai.com\/#\/schema\/person\/b33bbc9cd71f8bebf290a266692ec380\"},\"breadcrumb\":{\"@id\":\"https:\/\/officechai.com\/news\/flipkarts-big-billion-day-app-only\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/officechai.com\/news\/flipkarts-big-billion-day-app-only\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/officechai.com\/news\/flipkarts-big-billion-day-app-only\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2015\/07\/flipkart-l.jpg?fit=480%2C267&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2015\/07\/flipkart-l.jpg?fit=480%2C267&ssl=1\",\"width\":480,\"height\":267},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/officechai.com\/news\/flipkarts-big-billion-day-app-only\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/officechai.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Flipkart’s Latest App Push: Its Big Billion Day Sale Is App-Only\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/officechai.com\/#website\",\"url\":\"https:\/\/officechai.com\/\",\"name\":\"OfficeChai\",\"description\":\"Startups, Businesses And Careers\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/officechai.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/officechai.com\/#\/schema\/person\/b33bbc9cd71f8bebf290a266692ec380\",\"name\":\"Bart Eshwar\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/officechai.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f48cf0b2f17ca1ae00050bdf99bd011f9d3cada36ebd57303af1626cb336ff5e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f48cf0b2f17ca1ae00050bdf99bd011f9d3cada36ebd57303af1626cb336ff5e?s=96&d=mm&r=g\",\"caption\":\"Bart Eshwar\"},\"description\":\"Bart Eshwar is interested in startups, business and green tea. 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