marketing Archives - OfficeChai

Zomato Says It’ll Immediately Take Down MC BC Hoarding After One Angry Tweet From Suhel Seth

OfficeChai Team — Thu, 30 Nov 2017 15:41:02 +0000

This is why we can’t have nice things. Zomato has said that it’ll take down a hilarious hoarding that was part of its...

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Zomato Is Promoting Its Services With A Hilarious And Provocative New Campaign

OfficeChai Team — Wed, 29 Nov 2017 11:24:18 +0000

Delhi motorists are probably currently doing double-takes as they speed through the city’s crowded roads — a hoarding screams MC. BC. at them...

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LG Launches Budget Smartphone That Emits Ultrasonic Waves To Drive Away Mosquitos

OfficeChai Team — Sun, 26 Nov 2017 21:58:56 +0000

Move over face recognition and dancing emojis, the next big smartphone add-on could be here. LG’s gone ahead and launched a phone that...

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How Local Services Startups Are Reaching Out To Women For Karvachauth

OfficeChai Team — Sun, 16 Oct 2016 16:47:32 +0000

The more things change, the more they remain the same. And this thought seems to be espoused by new age startups. On one...

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Free Calls, Cheap Data, SRK Not Enough: Jio Pulls Out Its Biggest Trump Card Yet

OfficeChai Team — Fri, 02 Sep 2016 09:25:32 +0000

Jio had made an amazing marketing splash yesterday. The irresistible trifecta of free calls, free roaming and dirt cheap data had seen stocks...

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A US Olympic Gold Medalist Is Being Dropped From His Endorsements Because He Lied

OfficeChai Team — Tue, 23 Aug 2016 15:32:57 +0000

These incidents may seem harsh, but the message is clear. No matter how well you may have performed in the past, or how big of a celebrity you might be, if you don't act within the ethical code, you don't deserve to represent a brand that's looked up to by thousands of people.

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Top Brands Are Dropping A, B & O From Their Names For This Cause

OfficeChai Team — Wed, 17 Aug 2016 15:28:00 +0000

Timely blood donation and matching blood groups can be the difference between life and death during times of emergencies and distress and this campaign seeks to evoke the people around the world to acknowledge the issue and do their bit.
NHS Blood and Transplant and London-based PR agency Engine Group have launched the #MissingType campaign, in which the three letters that signify blood types are disappearing from familiar landmarks and brands. The campaign, which kicked off last year in UK last year has now taken off around the world including in the US, Australia, Dublin and Canada.

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This Indian Tea Company Sent 6000 Teabags To Cleanse Trump

Maya Bansal — Sun, 17 Jul 2016 04:07:38 +0000

That Donald Trump is made of the stuff that embodies virality wasn't lost on Teate Teas, a Kolkata based tea company from India. The company pulled a Trump card to cash in on Trump's popularity ( Or the unpopularity) with a viral stunt. The company sent a total of 6000 tea bags purported to "cleanse trump" to the Trump Towers in New York. And this wasn't done closed doors. The gesture was orchestrated with an elaborate stunt, complete with 2 Sari clad reps from the company who can seen pulling a trolley full of the tea bags across the city, getting sound bites from on-lookers, and of course with due focus on the core benefits of the tea.

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How Indian Startups Showcased Their Product Brilliantly This Father’s Day

OfficeChai Team — Sun, 19 Jun 2016 11:30:06 +0000

Festivals and special days are becoming an opportunity for Indian brands to not only showcase their quirky, innovate side but also integrate their product into the campaign. While many companies, especially startups, post a message or do an ad, some go all out and pull off elaborate campaigns to celebrate the occasion day. Fathers' Day celebrated on June 19th, has also become a festival that warrants those campaigns.

We did a round up of the best of Fathers' day campaigns this year.

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MagicBricks Launches An Online Auction To Buy Homes In Bengaluru

Guest Author — Sat, 12 Mar 2016 07:26:33 +0000

Buying a home is usually a painful process as it involves excessive research on locality and pricing, high knowledge of rules, regulations, technicalities and operational challenges.

But MagicBricks is attempting to shake things up in this sector, and the transformation is starting with Bengaluru.

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